Startup Playbooks

Get found on Google

SEO Checklist for ranking your Startup on Google
You’re building your idea, and you want the world to know!
Here are some checkboxes to rank your freshly-baked Site or Blog posts on Google Search and let your customers find you.

Google Search Console

▢ Create an account, and add your site to it

▢  Provide a Sitemap (a list of the pages of your site) - most website builders provide it in settings, and it is published on

▢  Index new pages you create - go to the “Coverage” tab, and past the URL of the page you want to index

Business Profile on Google Maps

▢ Business added on Google Maps (add here) - it greatly boosts Google search results - can use office or home address

In-page SEO

Title & Meta

▢ Target keyword is in the <title> tag

▢  Target keyword is in the <meta> description (short description)

▢ Title Tag <60 characters

▢ Target keyword is in the URL slug


▢ Ensure target keyword is in the first <h1>

▢ Keyword or synonyms in other header tags (<h2>, <h3>, etc.)

▢ Check the ideal length of the post in that category (minimum 300 words)

▢ Target keyword appears in the first paragraph of the post

▢ Your keyword (or synonyms — Google recognizes them now) is used other times throughout the page (your keyword density is between .5% and 2.5%)

▢ Add <alt> tags to all the images in the blog post that contain target keyword

Tinypng all the images


▢ Add links to this article (where relevant) to past articles


▢ Edit using Grammarly

▢ Edit using the Hemingway Editor

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Minas Marios Kontis
May 7, 2022